James Evans // It's just somewhere to post stuff that I find interesting - if you don't like it, feel free not to read it. Hang around here and you may learn the secrets of life, the universe and everything (but I wouldn't bet on it).
IT'S BEEN A LONG TIME COMING, but the wait is now over. The much-anticipated hook-up between satnav giant TomTom and Apple's iconic Iphone has finally come to fruition.
It's a fairly brief review, but The Inquirer seemed to like Tomtom for the iPhone. If I didn't have a standalone Tomtom unit I'd be tempted to splash out but, for the moment, I'll stick with my Go 520. After all, if I'm using my phone to navigate me while I drive, I can't watch TV programmes on it, and that's a sacrifice too far!
They found that "online ad campaigns with an average reach of 40 percent of their target segment successfully grew retail sales of the advertised brands by an average of 9 percent" and, we assume, also made a lot of people very hungry.
This is probably good news for anyone selling ad-serving services (www.betgenius.com, for example) but, dammit, it probably means we're all going to be subjected to ever greater numbers of online adverts.